NEW YORK – March 26, 2024 – VTS, the industry's only technology platform that unifies owners, operators, brokers, and their customers across the real estate ecosystem, today announced the launch of their latest software package, VTS 4 – powered by the newly developed VTS Demand Model. VTS 4 transforms industry intelligence for commercial real estate landlords to understand the market better than their competitors and predict tenant demand through enhanced data and AI-generated insights.
The VTS Demand Model uses AI to link and source intelligence from over 300 million data points across the 13 billion square feet of space managed on the VTS platform. As part of VTS 4, the VTS Demand Model is built from the industry’s only real-time dataset and predicts tenant demand 6-9 months ahead of leasing activity. It also enables landlords and their agents to identify prospective tenants 3-4 months before they begin physically touring assets. These predictive insights are the next generation of commercial real estate technology, allowing landlords to aggressively compete for tenants, and build the most informed asset and investment strategy, creating a competitive edge for customers.
These advancements unlock a host of new analytics to VTS’ existing data product, including expanding VTS Data to the London market, bringing commercial real estate’s only real-time data and insights to the UK. This further extends the level of intelligence the platform provides beyond the US and gives international owners, operators, and investors a more complete view of the market. Among the new data available is VTS’ New York vs. London comparison, allowing global commercial real estate operators a direct view of how the world’s two largest and most influential markets are currently performing.
“The future of office, including how tenants explore the market, has been completely redefined. With prospective tenants looking at space online 90-120 days before physically engaging in the search process and touring 53% less space in-person than they did pre-COVID, it's now paramount landlords prospect in the most effective way possible to capture leads before they become available to the general market and stand out,” said Ryan Masiello, Chief Strategy Officer of VTS. “VTS 4, powered by the VTS Demand Model, moves customers into a new era of predictive data, providing the actionable insights needed for landlords to anticipate future demand and get ahead of attracting tenants, allowing them to compete and win in today’s market.”
VTS 4 was designed to enhance connectivity across the VTS Platform and to fully leverage its insights to transform intelligence and decision-making for landlords. As part of VTS 4, the VTS Demand Model aggregates data around three key areas of the VTS Platform: real-time supply and demand data, marketing analytics, and pricing data. This bundle provides decision-makers with the best information available while marketing a space, engaging with prospective tenants, navigating the lease process, and servicing tenants once they're in the building.
“With demand beginning to rebound, having a 360-view of the market with predictive analytics has never been more important for landlords as we look to provide our teams with the right tools to prospect aggressively, know what’s coming in the market, and build and execute our strategy,” said Ben Brown, Managing Partner and Head of the Americas, Brookfield Real Estate. “With the launch of VTS 4, VTS has become the industry’s only source-of-truth for predictive demand data, providing a critical informational advantage in knowing which tenants will enter the market, marketing available space to them, and benchmarking performance against competitors.”
About VTS
VTS is the industry's only technology platform that unifies owners, operators, brokers, and their customers across the commercial and residential real estate ecosystems. In 2013, VTS revolutionized the commercial real estate industry’s leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by real estate professionals across the globe.
With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through our platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.
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